How to Create a Custom LinkedIn URL to Grow Your Professional Brand

Your LinkedIn profile is like your digital business card, and your LinkedIn URL is the address that leads people right to it. But let’s be honest, those default URLs with random numbers and letters aren’t exactly memorable. Imagine trying to share that clunky link during a networking event or on your resume.

That’s where a custom LinkedIn URL comes in. Creating a personalized, clean URL makes it easier for others to find you and instantly boosts your professional brand. It’s a simple tweak that can leave a lasting impression, whether you’re connecting with recruiters, colleagues, or potential clients. Plus, it shows you’ve put thought into your online presence, which never hurts in today’s digital-first world.

What Is A Custom LinkedIn URL?

A custom LinkedIn URL is a personalized web address that leads directly to your LinkedIn profile. Instead of using LinkedIn's default random numbers and characters format, a custom URL reflects your name or professional brand.

Why Is A Custom LinkedIn URL Important?

A memorable URL boosts your professional branding. Customizing it ensures your LinkedIn profile is easily recognizable and shareable. Recruiters and peers searching for your profile will find it faster, improving your visibility. Unlike generic URLs, a personalized format demonstrates attention to detail, leaving a better impression. It also optimizes your profile for LinkedIn and Google searches, increasing the likelihood of appearing in search results. For instance, replacing "linkedin.com/in/johndoe123456" with "linkedin.com/in/johndoesoftwaredeveloper" adds relevance and professionalism to your digital presence. Your custom URL strengthens your online identity by aligning your name or expertise with your career goals.

How To Find Your LinkedIn URL

Locating your LinkedIn URL is simple and can be done on desktop and mobile platforms. Follow these steps to find and copy your unique URL for sharing or customization.

On Desktop

Log into LinkedIn and access your profile. Click the "Me" icon at the top of the homepage, then select "View Profile." Alternatively, you can click your profile picture to reach the same destination.

Once on your profile page, locate your LinkedIn URL. It's visible in the browser's address bar and the "Public profile & URL" section on the right side of the screen. Both options display your URL.

Copying the URL is straightforward. Highlight it directly in the browser's address bar or use the "Public profile & URL" section. Then, copy the link to the store or share it as needed.

On Mobile App

Open the LinkedIn app and go to your profile. Tap your profile photo on the homepage, and this action will navigate you to your profile page.

You can access the settings by tapping the three dots (ellipsis) next to your header or under your profile picture. The "Contact Info" section displays your LinkedIn URL, making it easy to view and copy for personal use.

Copying the URL follows a quick process. Hold down on the "Contact Info" link to copy and save or share it based on your requirements.

How To Customize Your LinkedIn URL

Customizing your LinkedIn URL makes your profile more professional and easier to share. Follow these steps to create a unique and memorable LinkedIn web address.

Steps To Change Your LinkedIn Profile URL

Log into LinkedIn. After signing in, navigate to your profile by clicking the "Me" icon and selecting "View Profile."

In the upper-right corner of your profile, click "Edit public profile & URL."

Change the URL. Click the pencil icon next to your URL at the top right to edit it.

Enter a custom URL. Choose one 3-100 characters long, avoiding spaces, symbols, or special characters. For example, use "linkedin.com/in/johnsmith" instead of a default link containing random numbers.

Save changes. Click "Save" to finalize your custom URL. Google may take some time to update the change.

Tips For Choosing A Professional URL

Use your full name or include a variation like a middle initial or profession. For example, "linkedin.com/in/susan-j-doe" adds clarity, while "linkedin.com/in/johndoemarketing" provides context.

Avoid casual usernames, abbreviations, or unnecessary numbers unless related to your brand. Keeping your URL simple ensures better recall.

In your custom URL, reflect on your professional role or industry. This approach helps recruiters, colleagues, and peers instantly understand your expertise.

Benefits Of Using A Custom LinkedIn URL

Customizing your LinkedIn URL enhances your professional presence by making your profile distinct and easy to locate. This simple update improves visibility, boosts credibility, and aligns your online persona with career aspirations.

Improved Personal Branding

Customizing your LinkedIn URL strengthens your brand by reflecting professionalism and attention to detail. A URL incorporating your name, role, or industry sets you apart, making your profile more memorable. For instance, instead of a generic link like "linkedin.com/in/johndoe12345," use "linkedin.com/in/johndoesoftwaredeveloper" to portray your expertise. Including keywords relevant to your brand improves platform recognition, whether shared in emails, resumes, or social profiles. This reinforces a consistent and polished digital identity, which is critical for creating a compelling online presence.

SEO Advantages

Custom URLs enhance search engine optimization by making your profile more discoverable. Including industry or niche keywords in your URL increases visibility on both LinkedIn and Google. For example, a digital marketing professional may use "linkedin.com/in/janedoe-marketing" to rank higher in search results related to their field. Such URLs are readable and recognizable, helping recruiters or clients quickly identify your profile. Beyond visibility, personalized URLs without random characters ensure a structured and professional impression for those who view your profile, aiding your efforts to stand out.

Ease Of Sharing Your Profile

Sharing a custom LinkedIn URL simplifies the process for you and the recipient. A clean and concise URL like "linkedin.com/in/mikewriter" is easier to remember than default links cluttered with random numbers. Including your custom link in materials like email signatures, business cards, or websites seamlessly directs others to your profile without confusion. This ease of use enhances networking opportunities by enabling quicker access to your professional profile, ensuring potential connections or clients can view and engage with your content effortlessly.

Creative Ways To Use Your Custom LinkedIn URL

Your custom LinkedIn URL can be used strategically across various platforms to make a lasting impact.

Adding To Your Resume Or CV

Integrating your LinkedIn URL into your resume elevates your professional profile. After customizing the URL using LinkedIn’s "Edit public profile & URL" section, position it in the header of your resume alongside your name and contact details. This placement simplifies access for recruiters and allows them to view your qualifications quickly. A clean, personalized link ensures your profile appears professional and memorable, distinguishing you from applicants using generic or cluttered URLs. Tailoring this detail reflects your commitment to maintaining an impressive online brand.

Including In Your Email Signature

Your email signature provides an excellent opportunity to highlight your LinkedIn URL. You subtly promote your professional profile in every interaction by incorporating the customized link in a clickable format, either as text or behind an icon. Place the link below your name and designation in the signature for visibility. For instance, a personalized "linkedin.com/in/yourname" ensures recipients can effortlessly explore your expertise. A well-structured email signature with your LinkedIn URL also reinforces credibility during networking.

Printing On Business Cards

Add a custom LinkedIn URL to your business card to extend professional connections beyond face-to-face meetings. A clear and concise link makes it easy for colleagues or potential clients to follow up digitally. Place the URL below your contact information, such as your phone number or email. Choose a readable font style and size to ensure clarity. For example, "linkedin.com/in/professionalname" keeps it simple, creating a seamless link between personal interactions and your online presence.

Conclusion

A custom LinkedIn URL is more than just a link. It reflects your professionalism and personal brand. Personalizing your URL takes a few minutes and makes it easier for others to find and connect with you. It also showcases your attention to detail.

This small yet impactful change can open doors to new opportunities, improve your online visibility, and leave a lasting impression on recruiters and peers. Use your custom URL strategically across platforms to maximize its potential and strengthen your professional presence.

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