Apr 3, 2025
LinkedIn Post Image Size Tips: What to Use in 2025
Learn the right LinkedIn image sizes for better engagement. Get tips on formats like single images, carousels, and link previews in this 2025 guide.
Some LinkedIn posts instantly catch your eye, while others fade into the background. A big reason for that is the image size. Using the right dimensions helps your content appear clean, professional, and visually appealing in a fast-scrolling feed.
Each type of post, whether it’s a single image, a carousel, or a link preview, has its own ideal size. Choosing the correct format ensures your visuals stay sharp and properly displayed on both mobile and desktop. With the right sizing, your post has a better chance of standing out and driving more engagement.
Here’s a quick guide to the best LinkedIn post image sizes so you can create content that looks great and gets noticed.
What Is The Ideal LinkedIn Post Image Size?
Using the right image dimensions ensures your posts appear sharp and professional across devices. For horizontal images, stick to 1200 x 627 pixels to maintain clarity in LinkedIn’s feed. If you’re opting for square visuals, the ideal size is 1080 x 1080 pixels. Portrait images look best at 1080 x 1350 pixels with a 4:5 aspect ratio, while carousel posts require 1920 x 1080 pixels for optimal engagement.
When sharing links, use 1200 x 627 pixels for previews to avoid uneven cropping. Keep your file size under 5MB and formats limited to JPG, PNG, or GIF. With nine image uploads allowed per post, choosing appropriate dimensions can amplify the impact of your content.
Why The Right Image Size Matters On LinkedIn
Optimizing your image sizes on LinkedIn plays a critical role in how your content is perceived. Proper dimensions enhance professionalism, engagement, and visibility across the platform.
Maintaining Visual Appeal
Correct image sizes ensure your visuals appear polished and well-formatted within LinkedIn’s interface. A landscape image fits perfectly at 1200 x 627 pixels, while a square visual like 1080 x 1080 pixels adds balance to your layout. Poorly sized images, such as pixelated graphics or ones improperly cropped, disrupt the presentation. Choosing the recommended dimensions enhances the aesthetic value and maintains professional branding.
Enhancing Engagement
Images that fit LinkedIn’s guidelines take up more screen space, grabbing attention in crowded feeds. Whether it’s a carousel at 1920 x 1080 pixels or a single, eye-catching post, correctly scaled visuals amplify user interaction. Posts with optimized visuals are more likely to invite clicks, shares, and comments, increasing visibility and audience engagement.
Avoiding Cropped Images
Standard dimensions prevent unwanted or awkward cropping across LinkedIn’s desktop and mobile interfaces. A feature post at 1200 x 627 pixels or banner at 1584 x 396 pixels ensures your content displays as intended. Cropped images reduce clarity and context, detracting from the post’s impact. Using the right sizes helps preserve layout integrity and keeps your content visually cohesive.
Recommended Dimensions For Different LinkedIn Post Types
Using optimal dimensions for LinkedIn images ensures professional presentation and maximizes engagement. Each post type benefits from specific standards to create visually striking, polished content.
Single-Image Posts
Optimize single-image posts with dimensions of 1200 x 627 pixels and a 1.91:1 aspect ratio. This size maintains clarity across desktop and mobile platforms. Images should not exceed 5MB, and recommended formats include JPG and PNG. Use this format for targeted updates, announcements, or driving website traffic.
Link Previews
Post with link previews at 1200 x 627 pixels to match LinkedIn's preferred aspect ratio of 1.91:1. These dimensions avoid distortion, ensuring the image aligns neatly with the headline and preview text. Ideal for sharing articles, blog posts, or event pages, this professional size enhances readability and user interest.
Carousel Posts
For carousel posts, design square images at 1080 x 1080 pixels with a 1:1 aspect ratio or landscape visuals at 1920 x 1080 pixels with a 16:9 ratio. Suitable file formats are PDF, JPG, and PNG. Carousels support up to 10 images, making them effective for storytelling, presenting data, or showcasing step-by-step slides.
LinkedIn Stories
Format LinkedIn Stories at 1080 x 1920 pixels with a 9:16 aspect ratio. This vertical layout ensures full-screen immersion on mobile screens. Use high-resolution visuals in JPG or PNG formats under 5MB. Ideal for event coverage, product highlights, or quick updates, Stories provide a dynamic way to engage your audience.
Tools To Resize And Optimize Images For LinkedIn
Using the right tools ensures your LinkedIn visuals are professional and attention-grabbing. These tools provide user-friendly features for resizing and maintaining optimal quality.
Online Resizing Tools
Canva: Canva offers LinkedIn-specific templates that make resizing quick and simple. Its drag-and-drop interface is great for creating banners, profile images, and post visuals that fit perfectly.
PicResize: PicResize helps you crop and adjust image sizes while preserving clarity. It’s a fast, easy-to-use option for resizing photos without losing quality.
Adobe Express: Adobe Express allows custom image scaling and fine-tuning with LinkedIn's sizing guidelines in mind. It supports high-quality output for formats like JPG and PNG.
Tips For Maintaining Image Quality
Choose High-Quality Formats: PNG is ideal for clarity, especially when resizing. It prevents visible loss in detail compared to more compressed formats.
Avoid Over-Compression: Compressing too much can reduce visual sharpness. Keep file sizes manageable, but prioritize image clarity.
Preview Across Devices: Check how your image looks on both desktop and mobile before publishing. Make sure important elements aren’t cut off.
Use Safe Margins: Leave extra space around text or visuals to avoid LinkedIn cropping off key parts of your image, especially in preview thumbnails.
Conclusion
Optimizing your LinkedIn post images is a simple yet powerful way to elevate your content and increase engagement. By following the recommended dimensions and using the right tools, you ensure your visuals look professional and polished across all devices.
Paying attention to image quality and proper formatting not only enhances your brand’s credibility but also improves how your audience interacts with your posts. With the right approach, your LinkedIn content can stand out and leave a lasting impression.
Need help crafting posts that match your visuals? Check out Typoro. It helps you write, format, and schedule LinkedIn content that connects with your audience.