In 2025, LinkedIn is a key platform for building a personal brand and growing a business. To stand out, founders need tools that analyze audience behavior, optimize content, and track performance. This article compares five LinkedIn analytics tools – Typoro, Sprout Social, Swydo, Inlytics, and Karrot.ai – to help you choose the best fit for your goals.

Key Takeaways:

• Typoro: Best for content creation and LinkedIn scheduling, starting at $19/month.
• Sprout Social: Ideal for enterprise-level analytics and multi-platform management, but expensive at $199/user/month.
• Swydo: Great for reporting across platforms, with pricing starting at $49/month.
• Inlytics: Affordable LinkedIn-specific analytics at $12/month.
• Karrot.ai: Tailored for account-based marketing (ABM) with custom pricing.

Quick Comparison

Tool	Best For	Starting Price	Key Features
Typoro	Content creation & scheduling	$19/month	AI writing, LinkedIn insights, team support
Sprout Social	Enterprise-level analytics	$199/user/month	Multi-platform, sentiment analysis
Swydo	Cross-platform reporting	$49/month	Automated reports, white-label dashboards
Inlytics	LinkedIn-specific insights	$12/month	Profile analytics, engagement metrics
Karrot.ai	Account-based marketing (ABM)	Custom Pricing	Personalized ads, pipeline tracking

Each tool caters to different needs, from budget-friendly options for solopreneurs to advanced solutions for enterprises. Read on to explore the features, pricing, and suitability of each platform.

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1. Typoro

Typoro is a go-to tool for founders who want to combine automated content creation with detailed engagement analytics. This AI-powered LinkedIn ghostwriting platform is perfect for busy professionals aiming to build a strong LinkedIn presence without spending endless hours crafting posts. It brings together AI-driven content creation, scheduling, and performance tracking, all backed by insightful analytics.

Features and Capabilities

What sets Typoro apart is its all-in-one approach to LinkedIn content management. It automates the creation of posts and uses LinkedIn Audience Insights to provide valuable data on follower demographics, engagement patterns, and content performance. This allows users to see what resonates with their audience and adjust their strategy accordingly.

Additionally, Typoro includes features for repurposing successful posts and supports team collaboration, making it versatile for both individuals and teams.

AI Integration

Typoro’s AI engine is designed to adapt to each user’s unique voice and tone, ensuring the content feels personal and authentic. It also features "Agent Runs", an AI-powered tool that simplifies content management and helps fine-tune post performance. These AI capabilities make it a flexible option that can grow alongside your business.

Pricing and Plans

Typoro offers plans tailored to meet different business needs:

Plan	Monthly Price	LinkedIn Users	AI Words	Agent Runs	Key Benefits
Creator	$19	1	20,000	30	Perfect for solopreneurs starting out on LinkedIn
Growth	$39	3	70,000	100	Ideal for small teams working on collaborative content
Scale	$99	10	Unlimited	1,000	Designed for larger teams needing maximum flexibility

Every plan includes unlimited scheduling and access to LinkedIn Audience Insights, so even the most basic tier provides essential tools for tracking and improving engagement.

Why It Works for Founders

Typoro is built to solve the common challenge of staying active on LinkedIn while juggling other business priorities. By automating content creation without sacrificing authenticity, it offers a practical way to grow your personal brand. The Creator plan is a great starting point for solo founders, while the Growth and Scale plans cater to growing teams with more complex needs. With its evolving features, Typoro simplifies content management and helps you maintain meaningful engagement on LinkedIn.

2. Sprout Social

Sprout Social is a high-level LinkedIn analytics platform tailored for enterprise needs. It combines powerful social media management features with specialized tools for tracking LinkedIn Pages and Ads performance. If you’re looking for a solution that delivers detailed reporting and actionable insights, this tool is designed to meet those expectations. Here’s a closer look at its features and pricing.

Features and Capabilities

Sprout Social goes beyond basic engagement metrics, offering a deep dive into LinkedIn analytics. It provides audience insights, competitive benchmarking, and tools for team collaboration, making it ideal for managing complex LinkedIn strategies.

One standout feature is its sentiment analysis, which helps you gauge how audiences feel about your content – not just how much they interact with it. This can shape smarter content decisions. The platform also supports data exports for custom analyses, and its Premium Analytics add-on allows for even more tailored reporting. For those on the Enterprise plan, there’s the added benefit of white-labeling options, perfect for creating branded reports for clients.

Pricing and Plans

Sprout Social uses a per-user pricing model. For LinkedIn management, the cost starts at $199 per user per month (billed annually). After a 30-day free trial, the base plan increases to $299 per month, with each additional user adding $199 per month. For a team of five, this totals approximately $1,095 per month. While the pricing can add up quickly as your team grows, the platform’s advanced features might justify the investment for larger organizations.

Suitability for Founders

Sprout Social is best suited for established businesses with larger budgets and a need for advanced LinkedIn analytics. Founders working with enterprise clients or managing intricate LinkedIn strategies will find its robust reporting tools invaluable for delivering high-quality services. However, for startups or businesses with tighter budgets, the steep costs and learning curve might be a drawback, especially if simpler or more flexible reporting options are a priority.

3. Swydo

Swydo simplifies LinkedIn performance reporting with automated, cross-channel insights. It combines LinkedIn data with metrics from other platforms, making it a go-to tool for founders who need to showcase ROI across various marketing channels. With its strong focus on reporting, Swydo organizes and integrates data to deliver actionable insights that span multiple platforms.

Features and Capabilities

Swydo connects seamlessly with LinkedIn Pages and LinkedIn Ads, consolidating performance data into a single, user-friendly dashboard. It tracks over 200 LinkedIn Ads metrics, including conversion rates and ROI calculations. Custom dashboards allow real-time monitoring, while automated, scheduled reports can be sent straight to your inbox or shared with clients.

One standout feature is its data blending capability, which merges LinkedIn metrics with data from other marketing channels, offering a more complete view of campaign performance. Swydo also provides a LinkedIn Revenue Attribution Report template, which tracks ad spend, lead generation, pipeline progress, and revenue – perfect for B2B founders who need to prove the effectiveness of their LinkedIn ad campaigns. Additionally, the platform supports white-labeling, enabling custom branding and domains for polished, professional reports.

Pricing and Plans

Swydo uses a data-source-based pricing model, starting at $49 per month for up to 10 data sources. The best part? It supports unlimited users, clients, and reports at no extra cost, as long as the data source limit isn’t exceeded. For founders juggling campaigns across multiple platforms, this pricing structure offers flexibility and scalability.

Suitability for Founders

Swydo is an excellent choice for founders who need detailed reporting and professional client presentations. If you’re managing LinkedIn campaigns alongside other marketing efforts and want to showcase how these channels work together, Swydo’s cross-channel reporting tools can provide the insights you need. It’s especially useful for B2B founders and agencies requiring white-labeled, client-ready reports, while its automated reporting saves valuable time.

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4. Inlytics

Inlytics is a specialized analytics tool built exclusively for LinkedIn. It’s designed to help professionals fine-tune their LinkedIn presence by focusing on key metrics like post performance, engagement, and profile views. Here’s a closer look at what Inlytics offers.

Features and Capabilities

Inlytics provides detailed insights into your LinkedIn activity. It tracks post views, engagement rates, and audience interactions – such as likes, comments, and shares – so you can see what content truly connects with your audience. Additionally, it monitors your profile performance, showing how often your profile is viewed and where those views come from. This information is critical for building and enhancing your personal brand.

The tool also allows you to schedule posts at the best times and identifies trends that go beyond basic metrics, helping you fine-tune your LinkedIn strategy for better results.

Pricing and Plans

Inlytics keeps pricing straightforward with two plans:

• Analyze Plan: Starts at $12 per month.
• Professional Plan: Priced at $20 per month.

Both plans come with a 10-day free trial, giving you the chance to explore its features before committing to a subscription. This pricing structure makes Inlytics a budget-friendly choice for professionals and founders who want LinkedIn-specific insights without the added cost of tools covering multiple platforms.

Suitability for Founders

Because it focuses solely on LinkedIn, Inlytics is perfect for founders who rely on the platform for networking, content sharing, and building their personal brand. Its user-friendly interface makes it easy to access advanced analytics, even for those who aren’t data experts.

For founders aiming to attract clients, partners, or opportunities while improving their social selling efforts, Inlytics provides the data you need to increase engagement, save time with automated profile analysis, and refine your strategy. By narrowing its scope to LinkedIn, Inlytics helps you concentrate your efforts and resources where they can make the biggest impact.

5. Karrot.ai

Karrot.ai is a specialized tool designed for Account-Based Marketing (ABM), offering features that cater specifically to LinkedIn analytics and campaign personalization. Unlike general analytics platforms, it focuses on the unique needs of ABM, helping users create targeted LinkedIn campaigns that directly impact the sales pipeline.

Features and Capabilities

One of the standout features of Karrot.ai is its ability to personalize LinkedIn ads at scale. Using a Canva-like editor, the platform allows you to create tailored ads for each target account with minimal manual effort. By leveraging custom variables, you can craft ads that speak directly to individual prospects. Once created, these ads are automatically synced to LinkedIn, removing the hassle of manual uploads and enabling multiple account-specific campaigns to run simultaneously.

Karrot.ai also supports personalized landing pages. Instead of requiring complex technical integrations, it adapts your existing web pages to create customized experiences for prospects, which can help improve conversion rates.

Another key feature is its pipeline reporting. By integrating with HubSpot, Karrot.ai connects your marketing data with deal progression, offering a clear view of how campaigns influence sales outcomes. It even identifies accounts that haven’t been engaged yet, providing actionable insights that go beyond traditional last-touch attribution models.

AI Integration

Karrot.ai uses AI to simplify and enhance the personalization process. Its AI capabilities automate the creation of account-specific content while maintaining consistent branding across all campaigns. Additionally, the platform’s AI-driven Ideal Customer Profile (ICP) activity reporting tracks how effectively your campaigns resonate with your most important prospect segments. Over time, this helps refine targeting strategies and improve campaign performance.

Pricing and Plans

Karrot.ai doesn’t publicly share its pricing details. Instead, it offers customized solutions tailored to your specific needs, such as the number of target accounts and the complexity of your campaigns. Pricing is provided on a quote basis, ensuring it aligns with your unique requirements.

Suitability for Founders

Karrot.ai is particularly valuable for founders aiming to close high-value deals or execute intricate ABM campaigns. Its features, like pipeline reporting, make it easier to demonstrate how marketing efforts contribute to deal progression. This makes it an excellent choice for those targeting enterprise clients or managing sophisticated sales processes.

Tool Comparison: Pros and Cons

Each LinkedIn analytics tool comes with its own set of strengths and limitations, making it easier for founders to pick the one that aligns with their business goals and growth plans.

Tool	Pros	Cons
Typoro	• AI-assisted post writing with voice and tone adaptation • Budget-friendly pricing starting at $19/month • Unlimited scheduling on all plans • Team collaboration features • Includes LinkedIn Audience Insights	• Primarily designed for content creation, so advanced analytics are limited • Exclusively supports the LinkedIn platform
Sprout Social	• Full-suite social media management • Advanced analytics tools • Strong team collaboration features • Multi-platform compatibility • Backed by a well-established brand	• Higher cost, which may deter small businesses • Overkill for LinkedIn-only users • Steeper learning curve for beginners • Some features may feel unnecessary for founders
Swydo	• White-label reporting options • Automated report generation • Manage multiple clients seamlessly • Customizable dashboards • Tailored for agencies	• Geared mainly toward agencies rather than individual founders • Limited content creation tools • Higher costs for single-user needs • Less intuitive for non-agency users
Inlytics	• Exclusively focuses on LinkedIn analytics • Helps optimize personal profiles • Provides detailed engagement metrics • Tracks content performance effectively • Easy-to-use interface for founders	• Restricted to LinkedIn analytics only • Lacks content creation capabilities • Smaller feature set compared to enterprise tools • Limited advanced reporting options
Karrot.ai	• Advanced account-based marketing (ABM) features • Scalable personalized ad creation • Pipeline insights with HubSpot integration • AI-powered activity tracking • High-level targeting for enterprises	• Custom pricing reflects its complex features • May be excessive for simple LinkedIn growth needs • Requires technical setup for optimal use • Best suited for intricate B2B sales models

The table above highlights the pros and cons of each tool, helping you identify which option best fits your business. Below, we dive deeper into the key considerations for making your choice.

For budget-conscious founders, Typoro stands out with its $19/month starting price and a focus on content creation and LinkedIn scheduling. On the other hand, tools like Karrot.ai cater to larger enterprises with custom pricing and advanced ABM features, making them ideal for businesses with complex marketing needs.

If multi-platform management is important, Sprout Social is a strong contender, offering a comprehensive suite of tools that go beyond LinkedIn. However, if you’re focused solely on LinkedIn analytics, Inlytics provides a streamlined, user-friendly solution, though it lacks content creation capabilities.

Ease of use is another critical factor. Both Typoro and Inlytics provide intuitive platforms that simplify onboarding, while tools like Swydo and Karrot.ai may require more technical knowledge to unlock their full potential.

For founders prioritizing pipeline insights, Karrot.ai’s integration with HubSpot offers robust tracking and reporting, contrasting with Typoro’s straightforward LinkedIn-focused approach.

Ultimately, your choice should reflect your current stage of growth. Early-stage founders may find Typoro’s mix of content creation and basic analytics sufficient, while established businesses with complex sales processes could justify the investment in Karrot.ai’s advanced features. Matching the right tool to your needs ensures a more effective LinkedIn growth strategy.

Final Recommendations

Choose a tool that aligns with your business goals, budget, and current stage of growth. The right fit will ensure your LinkedIn strategy gets the support it needs without unnecessary expenses.

One standout option is Typoro, thanks to its practical features tailored to different needs. If you’re a budget-conscious solopreneur or an early-stage founder, Typoro’s Creator plan offers solid value at just $19/month. It includes AI-powered post writing, unlimited scheduling, and detailed performance tracking – everything you need to build and maintain your personal brand without breaking the bank. For growing teams, the Growth plan accommodates up to three LinkedIn users for $39/month, providing tools for seamless team collaboration, consistent content creation, and valuable audience insights.

Starting with a tool that fits your immediate needs is a smart way to manage costs while keeping the door open for future upgrades. As your LinkedIn strategy evolves and your team expands, Typoro’s scalable options allow you to unlock additional features designed to further boost engagement and growth.

FAQs

What should I look for in a LinkedIn analytics tool to grow my business?

When you’re choosing a LinkedIn analytics tool, it’s important to focus on features that match your business objectives. Here are some factors to keep in mind:

• Growth potential: Does the tool have the ability to scale as your business expands?
• Detailed analytics: Can it offer in-depth data on engagement, content performance, and audience behavior?
• User-friendly reporting: Are the reports visually appealing and easy to share with clients or team members?
• Seamless integration: Does it connect smoothly with other tools in your workflow?
• Value for money: Is the cost justified by the insights and benefits it delivers?

By carefully weighing these aspects, you can select a tool that enhances your LinkedIn strategy and drives measurable outcomes.

How does Typoro use AI to improve LinkedIn content creation and management?

Typoro uses cutting-edge AI tools to make managing your LinkedIn content easier and more effective. By studying engagement patterns and audience behavior, it helps you create posts that connect with your audience and spark genuine conversations.

Beyond just content creation, Typoro simplifies how you track and improve your performance. It provides clear insights into metrics like post reach, impressions, and engagement rates, giving you the data you need to fine-tune your LinkedIn strategy and strengthen your personal brand effortlessly.

Why would a founder choose a LinkedIn-specific analytics tool instead of a tool that supports multiple platforms?

If you’re looking to get the most out of LinkedIn, a LinkedIn-specific analytics tool can be a game-changer. These tools are built to deliver insights tailored just for LinkedIn, focusing on metrics like engagement rates, how well your content is performing, and audience growth. For founders, this means having the ability to fine-tune their LinkedIn strategy with clear, actionable data.

Since these tools are dedicated solely to LinkedIn, they often go deeper than multi-platform analytics tools. They provide more detailed and focused insights, making them a great choice for founders who want to grow their personal brand or expand their business presence on LinkedIn.

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